Corporate Branding and Public Relations Term Paper

Corporate Branding and Public Relations - Term Paper Example Corporate branding is characterized by a deliberate thrust on the part of the management of corporations to present to its public its most important and distinguishing attributes and to differentiate it among other corporations (Balmer, 2001 qt. In Kirby, 2003). It is a precursor to a more comprehensive corporate identity, which communicates these attributes beyond the mere public and also to the companies' stakeholders. The internal relations of the corporation bears heavily on the unity and consistency of the messages and images presented to the public, and this also has to bear on the way public relations is accomplished. The intention of those who manage corporate identities is to develop them along through strong internal relations that embody the unified intentions, meanings, and vocations of the entire corporation, and to present them in that form to the public and to its stakeholders. This approach to its formation includes the following areas of marketing defined by Balmer (2001). These are its identity, its personality, its service, and its image or reputation. The company's identity is said to embody all these, and public relations is seen as a vehicle that presents the whole to the public as its identity. Furthermore, there are several dimensions to the identity of a corporation: the actual, communicated, conceived, ideal and desired identities. The important players in establishing corporate identities have been identified as the management and the stakeholder groups, and the identity becomes the point of contact between these two players (Kirby, 2003, p. 11). The corporation's identity influences the direction of the public relations campaign. The strategy of the organization is often developed in order to garner the trust of the public. This strategy is a part of the organization's image, and once it is developed, the public relations campaign exploits as much of its attributes as possible in order to promote a particular aspect of the corporation's identity.     

Hand hygiene Essay Example | Topics and Well Written Essays - 1750 words

Hand hygiene - Essay Example With this being a retrospective project, no questionnaires will be involved (no human involvement) but only collection/evaluation of pre and post data from the infection/risk and quality department within the sampled acute care center. Any or all actions that are meant to clean hands by any person may describe what hand hygiene refers to. It involves such practices as washing hands using water as well as soap or even the application of non-water antimicrobial rub on hands as are all meant to reduce if not eliminate all microorganisms on the hands (Corrigan, 2013; Medvick, 2008). ‘Hospital acquired infection’ (HAI) refers to the infection that a patient may be diagnosed with after admission of any form of medical attendance within the medical facilities and as such it implies that the infection was not present as the patient came into the facility for the health service(s) (Weinstock, 2007). It must therefore be acquired through health care delivery and hands hygiene has been pointed out as the greatest contributor to such outcomes (Cantrell, 2013). Health care facilities and providers have therefore a mandatory responsibility of ensuring that hand hygiene is promoted in order to curb the losses in lif e and costs associated with the resultant infections from poor hand hygiene within these medical facilities. This paper therefore focuses on the effects of poor hand hygiene by healthcare providers on HAI with special attention on compliance by health care providers and main factors that could explain the poor hygiene within health facilities amidst the extensive and serious campaigns on hand hygiene within these facilities (Cantrell, 2014). Although this topic has been addressed intensively over years, little studies have been directed towards implications of compliance of health care providers on observing hands hygiene. Many factors